Over 1.7 billion text messages are sent every week in Britain and a large proportion are from corporate and SME businesses. In 2009 and during 2010, text and multimedia services are experiencing significant growth from the enterprise sectors to communicate with staff and customers.

“SMS is economical, instant, and easy to implement. In fact, it’s a perfect recession beater,”

Business Texting and Mobile Advertising are amongst the fastest growing applications in mobile communications and forecasts for advertising on mobile phones is £5.5 billion annually by 2011. Source: MDA (Mobile Data Association) Strategy Analytics.

Tinybell’s SMS and MMS messaging tools enable the creation, delivery and management of dynamic mobile messaging campaigns that scale from simple text communications to advanced multimedia messages engaging targeted recipients interactively.

Mobile marketing is proving just the tool for shrewd businesses looking for innovative new media strategies to keep themselves ahead of the game during the economic downturn.

SME’s feeling the pinch are searching for ways to cut marketing spend without compromising results. It’s now more important than ever for businesses to improve efficiency, reduce waste and produce targeted responsive marketing campaigns and digital mediums such as mobile are proving the ideal solution ensuring much needed return on investment.

Although mobile marketing strategies are still unfamiliar to a vast amount of SME’s, a recent survey by Tinybell, predicts that mobile marketing is set to grow by 150% over the next 5 years as marketers seek a more targeted approach to their marketing campaigns. Corporate and SME businesses have witnessed firsthand growth in mobile marketing and agree that the trend is set to continue.